Meet Samantha

Founder. Builder. Slightly feral visionary behind the House of Artistry.

The House of Artistry was never just a business — it was a becoming.

I started my career as an airborne mechanic with the 173rd Brigade in Italy, later working in government contracting and biomedical tech. My world was systems, discipline, and precision — but I’ve always thought outside the box, even when I was handed a manual and told to follow it.

With the help of my rescue dog Bud and a few late-night ideas that wouldn’t let go, I launched two personal brands: Stay Gold Dahling and Acclimate. That’s when I realized — I wasn’t just building brands. I was creating spaces for people to feel seen, understood, and elevated. So I built a studio that honored both sides of who I am: the strategist and the storyteller. Structure and soul. That became The House of Artistry.

Now, alongside my ever-loyal creative team (Baxter and Theodore), I help founders, creatives, and coaches design brands that don’t just look good — they feel authentic.

II’ve come to realize the House of Artistry wasn’t built on brand strategy alone—it was forged in the flux of my own mind. I live with bipolar disorder, a current that runs hot and wild, then quiet and deep. At first, I tried to wrestle it into silence—designing only when the world said “now” and resting only when everything was finished. But bipolar doesn’t respect schedules; it respects truths.

So I listened.

I noticed the rhythm of my highs and lows mirrored the very work I was called to do—creation and refinement, spark and structure, lightning and lamplight.

• Manic clarity gave me fearless bursts—those midnight revelations that birthed Stay Gold Dahling, Acclimate, and the vision of a studio that feels more like a living story than a business.

• Depressive stillness taught me to slow down, polish, and ask: Does this resonate? Does it endure?

Out of that duality, the House took form—populated by two spirits who, if I’m honest, are extensions of my own extremes:

• Baxter is the manic surge in living color—playlist hopping, candle-lighting, tearing layouts apart so something truer can emerge. He’s my untamed momentum on a good-brain day.

• Theodore is the grounded counterpoint—clear-eyed, meticulous, reminding us that a brand must stand when the rush subsides. He’s the discipline I learned in the military, the self-check that keeps the seesaw level.

Then…. there’s me, Samantha—walking the line between them, translating mood swings into mood boards, turning restlessness into resonance. Every surge and every ebb helps me understand founders who feel too much, dream too big, or fear they’ll never fit the mold.

Bipolar isn’t my flaw—it’s the pulse behind this place. It’s why I can hold a client’s chaos without blinking. Why I won’t ship work that feels flat. Why I believe every brand needs both spark and spine.

So if you, too, feel pulled in opposite directions—vision and doubt, excitement and overwhelm—know you’re speaking my language. The House of Artistry was built for that tension. Inside these walls, highs become breakthrough ideas. Lows become depth and polish. And together, they craft brands that breathe.

The candle is lit. The sketchbooks are open. Wherever you are on your creative spectrum—

Welcome.
The House has been expecting you.