Dear visionary,

The House was never meant to be a studio. Not in the way people imagine design spaces today—clean lines, catchy slogans, trend cycles ticking like clocks on caffeine. No, this was something else entirely. It began with a woman hunched over a desk well past midnight, wax melting beside ink-stained paper, a sketchbook full of questions. Not just “what will this look like?” but “what will this become?”

She wasn’t chasing aesthetics. She was chasing alignment—how to turn identity into a living, breathing ecosystem. Something that could hold a founder’s fire, a vision’s depth, and still feel like home. That woman was me. I built this House with the same care I once used to rebuild engines—layer by layer, tightening bolts others missed, not to make something that simply worked, but something that carried weight.

Because I believe a brand isn’t just a logo. It’s a threshold—a moment of entry into what you stand for. This House was designed to be that place. Part sacred studio, part apothecary of ideas, part restoration garage for the soul. And as with all sacred spaces… strange energy tends to move through it.

Sometimes it smells like burnt sage and espresso panic. The floorboards creak like they’re remembering old ideas. And yes, there’s a unicorn named Baxter who barrels through five concepts before breakfast, and a llama named Theodore who critiques the kerning like his life depends on it. Over time, I’ve realized they’re just pieces of me—the spark and the structure, the chaos and the craft. They’re not mascots. They’re metaphors. They’re reminders that great design is both divine and disciplined.

So if you’ve been carrying an idea quietly—one that came to you in a dream, a breakdown, or on the back of a bar napkin—and you’re not sure what shape it wants to take yet… just know: The House is ready. The candle is lit. Your seat has been waiting.

The House has been waiting for you,
Samantha Rachelle
Founder
House of Artistry