Dear visionary,

I’m so glad you’ve found your way here.

Before this studio had a name — before the logos and the launches and the late-night ideas that kept me scribbling in the margins — there was a girl with grit in her bones and dreams in her gut. I started my career as a mechanic in the U.S. Army, serving with the 173rd Airborne Brigade in Vicenza, Italy. After I came home, I continued that path with BAE Systems, working on tactical vehicles and solving problems hands-on with focus and precision…..but even then, a quiet part of me longed for something more creative, more personal — something that felt less like a machine and more like a story worth telling. I explored network engineering, stepped into biomedical work at the VA hospital, and tried to follow all the “right” paths. Still, I kept circling back to one truth: I wanted to build things that made people feel.

Then came Bud — my rescue pup, my hiking partner, and the unexpected mirror I didn’t know I needed. He slowed me down just enough to listen to myself again. With him by my side, I started creating not for outcomes, but for meaning. I poured that intention into two passion-led brands — Stay Gold Dahling and Acclimate — each born from the desire to connect, express, and build with heart.

And then… the House of Artistry began to take shape.

It’s more than a studio. It’s a space where brands become personal, where design becomes emotional, and where ideas are treated with reverence — not rushed, not templated, but shaped with care. I’m joined by Theodore, my sharply dressed llama butler who ensures every concept meets our standard of elegance, and Baxter, the whimsical mad hatter who makes sure no idea is too bold to explore.

I bring both sides of my brain to this work — the strategist and the storyteller, the builder and the dreamer. Whether I’m guiding a founder through their very first brand, helping a growing business step into its next chapter, or shaping the identity of a creative ready to be seen, I meet the work with the same truth: this is about presence, alignment, and connection. So if you’re standing at the edge of something new… if you’ve been carrying a vision that’s ready to unfold, or a story that’s been waiting for the right hands — consider this your invitation.

Let’s craft something together. Something that doesn’t just look good — but feels like you.

And if Bud gives his paw of approval, well… that’s how I know we’re on the right path.

Warmly,
Samantha Rachelle
Founder
House of Artistry